Case Study: Inktoner achieves higher conversion rates and increased lead generation with Hey Oliver

An eCommerce Funnel Full of Conversion Strategy

Inktoner, one of Greece’s largest online stores for printer supplies, faced low conversion rates, weak lead generation and difficulty personalizing and segmenting visitors. To address these challenges Inktoner implemented Hey Oliver’s marketing automation and personalization tools to track visitor behavior, identify buying signals and build targeted customer segments.

Hey Oliver implemented behavior-based segmentation, automated abandoned-cart rescue emails, post-purchase nurture series, web push notifications and dynamic personalized messaging. As a result Inktoner saw increased lead generation, higher click-through rates, improved open rates and conversion rates on abandoned-cart campaigns, a huge increase in overall traffic conversion and growth in contacts and repeat purchases.

Inktoner