Case Study: Wanhua builds LinkedIn authority and executive thought leadership with HexaGroup

Wanhua boosts LinkedIn reach with HexaGroup, driving 57K post impressions for a senior executive

Wanhua, a global chemical manufacturer, wanted to use LinkedIn more effectively to build brand awareness and establish executive thought leadership within its growing CASE division. HexaGroup partnered with the company to develop a digital strategy that would position senior leaders in business development, technical innovation, growth strategy, and marketing as credible industry voices.

HexaGroup delivered a turnkey LinkedIn management program that included SME workshops, individualized Outreach Playbooks, weekly posting, daily engagement, ghostwritten thought leadership content, and an Inside Wanhua video interview series. The work significantly expanded the executives’ digital presence and produced strong measurable results, including 57K post impressions, 648 new followers, 99 new connections, and 1,199 reactions for one senior chemical executive, 81K impressions and 341 new connections for the CASE sales leader, and 33K impressions plus 337 new followers for the marketing lead.

Wanhua