Case Study: Seagate Refines E&P Data Logistics Positioning with HexaGroup

Seagate validates plug-and-play data logistics positioning in 10 minutes with HexaGroup

HexaGroup was engaged by Seagate, a company with a long history in enterprise hardware and data security, which was struggling to market its data mobility and cloud services to E&P companies. The client needed strategic guidance to effectively position its offerings for this specific industry.

HexaGroup developed and validated a new "plug and play" data logistics value proposition for Seagate through extensive SME surveys. The solution included creating supporting brand visuals, marcom messaging, and a succinct sales deck template. This new positioning and sales enablement material helped Seagate communicate more effectively to energy prospects and maintain consistency across its business development team's pitches.

Seagate