Case Study: Seagate strengthens energy industry positioning with HexaGroup's "plug and play" data logistics GTM

Seagate validates energy positioning with HexaGroup in 10 minutes

HexaGroup was engaged by Seagate, a company with a long history in enterprise hardware and data security that had recently invested in cloud services. Despite this, Seagate was facing a specific challenge: its business development team was struggling to effectively market its data services to exploration and production (E&P) companies in the energy sector.

To address this, HexaGroup leveraged its energy domain expertise to develop and validate a new value proposition for Seagate. The solution involved creating a "plug and play" data logistics partner positioning, supported by new brand visuals and marcom messaging. HexaGroup also rolled out a templated sales deck, which helped Seagate communicate more effectively to energy prospects and maintain consistency across its sales team's pitches, leading to a market breakthrough.

Seagate