Case Study: Seagate achieves 10+ meetings with major energy firms through HexaGroup's ABM campaign

Seagate secures 10+ meetings in 8 weeks with HexaGroup

Seagate, an enterprise technology leader, was struggling to market its trusted data mobility and cloud services to exploration and production (E&P) companies. Its business development team reached out to HexaGroup for strategic support to address this challenge.

HexaGroup developed a new value proposition and executed a targeted account-based marketing campaign for Seagate. The solution included tailored outreach via LinkedIn, email, and Google ads, supported by a messaging playbook and custom HubSpot landing pages. This effort secured over 10 meetings with key targets and significantly increased brand awareness, demonstrating the campaign's measurable impact.

Seagate