Case Study: PipeSense boosts market awareness with HexaGroup’s Common Sense Leak Detection rebrand

PipeSense boosts leak detection with HexaGroup’s 99.9% accurate common sense branding

PipeSense, a provider of innovative AI-driven leak detection software, faced the challenge of gaining traction among pipeline operators despite its solution's 99.9% accuracy. The company partnered with the vendor HexaGroup to revamp its brand identity and increase awareness in a competitive market.

HexaGroup developed a comprehensive creative platform for PipeSense centered on the "big, long idea" of "Common Sense Leak Detection." This strategy was rolled out across tradeshow materials, videos, marketing collateral, and an award-winning website. The rebrand successfully positioned PipeSense as a practical and reliable alternative, breaking through the market to increase awareness for its solution.

PipeSense