Case Study: John Crane boosts new energy demand with HexaGroup

John Crane drives 1,700+ prospects in 9 months with HexaGroup

John Crane, a leading mechanical seals provider to the energy and process industries, faced the challenge of highlighting its legacy of sustainability and seizing new opportunities in the energy transition. To address this, they partnered with vendor HexaGroup for a strategic brand refresh and an integrated marketing communications strategy.

HexaGroup implemented a comprehensive solution that included updating brand positioning, building a content culture, and establishing John Crane's first digital ad program with integrated marketing technology. The results were significant, generating over 1,700 prospects with a $44 average cost per acquisition and engaging 63% of targeted accounts. HexaGroup's work also increased organic traffic and established a large library of new energy content for the company.

John Crane