Case Study: Axios drives industrial demand generation growth with HexaGroup

Axios boosts website impressions 624% with HexaGroup

Axios, an industrial services provider, faced aggressive growth targets set by its private equity owners, requiring a marketing strategy to diversify beyond its traditional oil and gas markets and generate measurable leads. They partnered with the vendor HexaGroup to outsource their entire marketing function and launch a KPI-driven demand generation initiative.

HexaGroup implemented a comprehensive solution, building Axios's martech stack with HubSpot as its CRM core and using their proprietary Clustaar analysis tool to target over 300 specific keywords. The strategy included developing new brand messaging, creating targeted content, and deploying paid ad campaigns. The results were significant, including a 246% increase in organic traffic, a 624% growth in website impressions, and the generation of over 1,200 calls and form submissions, successfully turning the website into a lead generation engine.

Axios