Case Study: Second Street reduces errors and API costs with Hexagon’s Google Places Autocomplete optimization

Second Street Optimizes Google Places API Autocomplete

Second Street, an audience participation software provider, wanted to minimize errors and duplicate entries in the ballot submissions for its customers' local business award campaigns. The company partnered with the vendor Hexagon to optimize its implementation of the Google Maps Places Autocomplete feature to address this challenge.

Hexagon worked with Second Street to implement more efficient API calls for Autocomplete. This solution significantly reduced unnecessary API consumption and costs, which kept the product affordable for their media customers. The optimization also led to fewer errors and duplicate ballot submissions, improving the user experience.

Second Street

Jake Apple

Head of Product