Case Study: Kong Achieves Data-Driven Growth with Hex

Kong - Customer Case Study

Kong, an open-source API platform, needed a better way to scale data-driven decisions as demand for insights outpaced its analytics team. The company lacked clear visibility into business metrics, had no standardized product analytics approach across teams, and needed stronger forecasting for customer renewals. Hex, using tools like Hex Threads, Hex Bot Slack integration, and Snowflake-backed analytics, helped Kong democratize access to trusted insights while maintaining governance.

With Hex, Kong built executive dashboards, self-serve analytics workflows, and forecasting models that transformed how teams used data. Results included 92% of quarterly review slides becoming data-driven, a 30%+ reduction in ad hoc questions, 240 hours saved per year in manual analysis, and a forecasting model built in 30 minutes instead of weeks. Hex also enabled non-technical team members to create sophisticated analyses, helping Kong improve ARR and scale data-driven decision-making across the business.

Kong

Snehal Karanjkar

Product Analytics