Case Study: Figma tracks 2M+ data points for UX research with Hex

Figma tracks 2M+ data points with Hex

Figma, a leading design and prototyping platform, faced a challenge in scaling its UX research. The process of manually exporting survey data and stitching it together with help from data scientists was time-consuming, expensive, and could not support their goal of turning millions of responses into company-wide insights. They needed to build enterprise-grade NPS and Product Health programs, a task that fell to a single researcher who was self-taught in SQL and Python.

Using Hex's Notebook Agent, Figma compressed the learning curve from weeks to hours and built a new data infrastructure. This solution automated the creation of charts and reusable components, enabling researchers to launch surveys and build reports in 20 minutes instead of days. The impact was significant: Figma now tracks over 2 million data points at scale, providing governed, real-time insights that are used across the organization for daily decision-making and leadership reviews.

Figma