Case Study: ClickUp Saves $1M in Churn with Hex

ClickUp - Customer Case Study

ClickUp used Hex to help its data science team make a sophisticated churn model more actionable for marketing and customer success. While BI dashboards gave teams a high-level view of churn risk, they lacked the detail needed to prioritize segments or build effective retention programs, leading to frequent ad-hoc requests for the data team.

Hex helped ClickUp operationalize churn predictions with a multi-dimensional data app that business users could explore and tailor to their roles. With Hex, marketing, lifecycle marketing, and customer success teams built hyper-targeted segments and personalized engagement strategies, helping ClickUp save more than $1M in churn and drive millions in annual savings.

ClickUp

Sai Srigiriaju

Head of Growth Strategy & Ops