Case Study: Clay achieves 3x growth and faster decisions with Hex

Clay cuts P90 support reply time by 80% with Hex

Clay, a go-to-market automation platform, faced the challenge of supporting its hypergrowth to $100M ARR with a very small data team. Their data was scattered, and teams like sales and support needed faster insights to hit aggressive goals, but the data team was bogged down by ad hoc requests. They turned to the vendor Hex to find a platform that could handle complex analysis while enabling non-technical users.

Using Hex with Snowflake, Clay's data team built company-wide metrics and simulations. A support capacity model in Hex led to an 80% drop in reply times without hiring. The growth team defined their activation metric in Hex, leading to a 300% increase in activation rates. Sales leaders used Hex's Notebook Agent to build dashboards in under an hour, gaining visibility that helped them exceed quota. Hex enabled Clay to triple growth, increase sales velocity, and make data-driven decisions company-wide.

Clay