Case Study: SMC Design achieves a bold, accessible brand refresh with HeX Productions

SMC Design creates a distinct brand with HeX Productions in 24-page guidelines

SMC Design, a global engineering company, needed to revitalize its outdated brand and website to stand out in a competitive market and better showcase its high-quality services to major clients like Mercedes and Rolls-Royce. They partnered with HeX Productions for a comprehensive branding and design solution to create a modern, accessible, and striking brand identity that reflected their innovative work.

HeX Productions implemented an iterative design process, collaborating closely with SMC to develop a new logo inspired by robotic arms, a vibrant orange and grey color palette, and a full set of brand guidelines. The new distinctive branding allowed SMC to present a polished, expert image across all materials. As a result, SMC gained a cohesive brand that stands out from its competitors and is poised to make a lasting impression on its clients, with the potential to increase revenue through consistent multi-channel branding.

SMC Design