Case Study: Ashfield District Council achieves accessible digital self-service with HeX Productions

Ashfield District Council boosts page views 13% with HeX Productions

Ashfield District Council needed a new accessible brand and website to comply with Public Sector Accessibility Legislation and provide a digital-first service for residents. They enlisted HeX Productions for its accessibility expertise to guide the creation of a WCAG-compliant, user-first website.

HeX Productions provided accessible web design, development, and consultancy. They conducted iterative wireframing, resolved navigation issues, implemented accessible coding practices with ARIA labels, and facilitated user testing with disabled testers via Shaw Trust, leading to an accredited, accessible site. Post-launch, page views increased by 13%, calls and appointments dropped over 50% saving approximately £8,250 monthly, and searches for key sections like Planning fell by 90%, indicating greatly improved self-service.

Ashfield District Council