Case Study: Pembroke creates a seamless multi-language property hub with Hex

Pembroke unifies 13 markets into one multilingual hub with Hex

The customer, Pembroke, a global property portfolio, faced a fragmented and difficult-to-navigate digital presence across its many international markets. Hex addressed this challenge by consolidating Pembroke's outdated websites into a single, multi-language hub to create a more seamless user experience.

Hex implemented a solution that included a full technical and information architecture overhaul, resulting in a refreshed UX and UI built on a WordPress CMS. The new site features a custom mega-navigation, a clear asset taxonomy, and multi-language switching, allowing users to intuitively navigate the global portfolio. The vendor, Hex, delivered a dynamic and contemporary design that met the client's needs.

Pembroke