Case Study: IBE evolves its ed-tech platform with Hex

IBE transforms its product experience with Hex through quick-win UX/UI improvements and longer-term updates

The customer, IBE, an established ed-tech pioneer, faced challenges with user experience on their existing platform. Hex was engaged to conduct qualitative and quantitative user research to identify key pain points and establish a prioritised plan for a holistic platform evolution.

Hex implemented a multi-faceted solution, creating a bespoke product management system and helping IBE establish a coherent, user-centered strategy. The vendor executed this plan through quick-win UX/UI improvements and longer-term feature updates, combined with a refresh of brand touchpoints. This approach transformed both the product and its market communication.

IBE