Case Study: ClickSend achieves a 20% increase in PPC ad conversion with Hevo Data's modern data stack

How ClickSend Improved Marketing Ads Conversion Rate by 20%

ClickSend, a global leader in cloud business communications, faced inefficient, error-prone data aggregation from spreadsheets and custom-coded connectors that caused data loss and limited performance reporting to management—leaving sales and marketing without critical insights. To modernize their stack, ClickSend implemented Hevo Data’s no-code data pipeline platform to centralize and automate their data flows.

Hevo Data built and maintained pipelines that aggregated ClickSend’s SaaS tools and databases into Amazon Redshift with reports surfaced in Sisense, completing the transition in two weeks. The solution eliminated custom connector development (saving about 30 developer hours per source), removed data loss, enabled reports in minutes instead of hours, and delivered a unified marketing view that improved PPC ad conversion rates by 20%.

ClickSend

Matthew Larner

Managing Director