Case Study: KuKu cuts ETL costs by 25% and scales 10x with Hevo Data

Kuku scales 10x and saves 25% in costs after switching to Hevo

KuKu, India’s audio stories and vertical reel storytelling platform, was struggling to manage massive daily clickstream data as its user base grew quickly. Its lean analytics team of four had to centralize data from Firebase, PostgreSQL, and DocumentDB, run daily pipelines, and deliver timely reports for business, product, and marketing without a large data engineering team.

Hevo Data implemented no-code, near real-time data pipelines to connect Kuku’s core sources into its Databricks Lakehouse, helping the team automate data integration and power self-serve analytics. With Hevo Data, KuKu achieved 25–30% ETL cost savings despite 10x user growth, gained faster access to marketing and product insights, and avoided disruptions during high-volume syncs—all without needing dedicated data engineers.

KuKu

Vikas Goyal

CTO and Co-Founder