Case Study: Cleeng achieves 90% less manual data effort with Hevo Data

Cleeng transforms subscription management with Hevo

Cleeng, a SaaS platform providing subscription management for streaming content platforms, sought to enhance its real-time analytics and AI-powered churn prediction models. Their challenge was to break down data silos from sources like Salesforce and AWS Aurora, automate time-consuming workflows, and unify their data to enable faster, more accurate decision-making for their clients. To address this, they partnered with Hevo Data and implemented its no-code ELT platform.

By using Hevo Data to automate data ingestion and transformation into Snowflake, Cleeng integrated multiple data sources and streamlined its workflows. This solution reduced manual data processing time by 90%, improved churn prediction accuracy to 95%, and enabled the creation of 25 real-time dashboards. The measurable impact was a significant increase in operational efficiency, allowing engineers to focus on innovation and empowering business teams with actionable insights for smarter retention strategies.

Cleeng

Jamini Rath

Vice President- Data, Infrastructure & Security