Case Study: West Virginia State Health Department builds healthier communities with Hersick + Webster Creative Partners

West Virginia State Health Department drives $70M in annual trail tourism spending with Hersick + Webster Creative Partners

The West Virginia State Health Department faced the challenge of shifting the narrative around the state's health outcomes and creating a framework to recognize, measure, and amplify positive community health progress. They engaged Hersick + Webster Creative Partners for comprehensive program strategy and branding services to build this new initiative.

Hersick + Webster developed the "Celebrating Healthy West Virginia" program, which included a full brand identity, a strategic application process, and tools for measuring economic impact. The solution facilitated stronger cross-sector collaboration and provided tangible results; for example, it was shown that every mile of trail in West Virginia generates $14,000 in annual tourism spending. The vendor's work directly contributed to the successful passage of health strategies by the state legislature.

West Virginia State Health Department