HeroThemes
6 Case Studies
A HeroThemes Case Study
Zero BS CRM, a WordPress-based CRM plugin, faced heavy support demand because CRMs are inherently complex and their documentation was static and hard to update. To address rising and repetitive customer questions, Zero BS CRM turned to HeroThemes and adopted the KnowAll WordPress theme to build a living, searchable knowledge base that could better serve users and reduce support load.
HeroThemes’ KnowAll was implemented as Zero BS CRM’s primary documentation site and integrated with Zero BS CRM so tickets become tracked customer activity. The solution made content easier to add and navigate, added analytics, article voting/comments and improved search, enabling faster updates and more personalized responses. As a result, Zero BS CRM reports fewer repeat questions and a falling tickets‑per‑download ratio, plus improved workflow and measurable insights from KnowAll Analytics.
Mike Stott
Zero BS CRM