Case Study: TV4 achieves faster performance, scalable streaming and EU Safe Harbor certification with Heroku

TV4 Presses Play with Heroku’s EU Safe Harbor Certification

TV4 Group, Sweden’s largest commercial television company, needed a way to bring its TV4 Play streaming service and a portfolio of apps online while handling huge traffic spikes for live events and improving responsiveness for European users. With over 750,000 unique weekly visitors to its On‑Demand Video app and many legacy systems to migrate, TV4 required a scalable, performant platform that also provided data‑trust assurances for new customer‑facing projects.

TV4 migrated more than ten apps to Heroku’s Europe region, using Heroku’s auto‑scaling and deployment tools to handle peak loads and scale back for normal traffic. Deploying in the EU region delivered a 150 ms improvement in web performance, improved the user experience across devices, and—thanks to Heroku’s Safe Harbor certification—enabled TV4 to store customer data and roll out more personalized services with greater trust.

TV4

Per Åström

Head of Innovation, TV4