Case Study: Toyota Motor Europe achieves unified, scalable delivery of 40+ customer-facing web applications across Europe with Heroku

Toyota Motor Europe Runs 40+ Customer Facing Web Applications on the Heroku Platform

Toyota Motor Europe, the regional arm of Toyota Motor Corporation — the world’s largest automaker — needed to operate more than 40 customer‑facing, localized web applications across 40 European markets. The IT organization faced steep complexity and scalability demands for mission‑critical sites (e.g., toyota.fr, toyota.de) that strained their onsite data center approach.

Toyota Motor Europe adopted Heroku as a consolidated cloud application platform, enabling developers to avoid infrastructure management and rapidly deploy and scale those apps. The result was faster time‑to‑market, a unified core delivering a consistent customer experience with market‑specific customizations, and an architecture that supports future innovation in customer engagement.

Toyota

Pierre Masai

CIO, Toyota Motor Europe