Case Study: Thinking Capital achieves faster sales conversions and real-time market insights with Heroku

Thinking Capital Empowers their Sales Team with Real-Time Market Insights Using Heroku + Salesforce

Thinking Capital is a Canadian fintech and leading alternative lender that has helped over 10,000 small and medium businesses since 2006. To turn more leads into customers, their sales team needed fast, location‑based market insights (competitor info, reviews, local trends) available in the field; switching systems or gathering data manually wasted time and limited their ability to have deeper, timely conversations with prospects.

They built a mobile app on Heroku that integrates market data directly into Salesforce Sales Cloud, delivering real‑time insights inline with customer records and deployed without heavy infrastructure or DevOps overhead. The app lets reps view rich account analytics on desktop or mobile, helping them identify new leads, enrich sales conversations, and close deals more efficiently—improving lead flow and customer acquisition.

Thinking Capital

Pat Forgione

CTO, Thinking Capital Financial Corporation