Case Study: Macy's achieves faster innovation and scalable mobile e-commerce with Heroku

Macy's Moves Mission-Critical App Portfolio to Heroku

Macy's, one of the largest U.S. department stores with extensive brick‑and‑mortar and online channels, needed to accelerate digital innovation as competition shifted sales online. The retailer faced pressure to rapidly deliver new mobile experiences, handle large seasonal traffic spikes, and improve time to market while maintaining high performance and scalability across its omni‑channel strategy.

Macy's moved its primary mobile e‑commerce sites (m.macys.com and m.bloomingdales.com) and mission‑critical apps to Heroku, leveraging one‑click scalability and faster deployment to launch features quickly. The result: reliable performance during peak seasons, faster innovation cycles, broader customer engagement through iPhone and Android apps, and increased ability to drive revenue from mobile channels.

Macy's

Shawn Morrissey

VP of Mobile Engineering, Macys.com