Case Study: Kajabi achieves real-time reporting and faster data-driven decisions with Heroku Dataclips

Heroku’s Dataclips Help Kajabi and their Customers Make Better Decisions for their Business

Kajabi is an all‑in‑one platform that helps creators build and sell online courses and membership sites. As a lean team that chose Heroku for fast go‑to‑market, Kajabi struggled with the overhead of producing timely reports: marketers and business teams frequently asked engineers for one‑off data pulls, reports became stale quickly, and customers needed real‑time insights to run their businesses.

Kajabi solved this by using Heroku Postgres Dataclips to run SQL queries from a dashboard and share live, read‑only results via secure URLs. Dataclips cut reporting tedium, enabled non‑technical staff (and customers) to access up‑to‑date metrics, powered a chatbot via JSON output, and gave marketing and leadership immediate campaign visibility—saving engineering time and helping the company and its customers make faster, better decisions.

Kajabi

Brendon Murphy

CTO