Case Study: SHIFT Commerce achieves rapid, scalable e-commerce growth with Heroku

Heroku Enables Rapid Growth for SHIFT Commerce and Its Customers

SHIFT Commerce, a UK e‑commerce platform launched to combine the speed of SaaS with the flexibility of hosted solutions, needed a way to help retailers scale beyond the limits of plug‑and‑play storefronts. The company faced rapid data growth, large product catalogs, global expansion needs and the desire to focus engineering on product innovation rather than managing infrastructure.

SHIFT built its platform on Heroku’s managed services—using Heroku Postgres, Redis and Apache Kafka, plus CI/CD and add‑ons—so the team could deploy quickly, scale reliably and simplify operations. The result: faster launches, lower operational risk (easy rollbacks and quicker developer ramp‑up), new data‑driven features like real‑time reporting, and a scalable foundation that helps SHIFT and its customers grow to enterprise scale.

SHIFT Commerce

Ryan Townsend

Chief Technology Officer