Case Study: Dovetail achieves rapid, repeatable scaling for high-growth startups with Heroku

Heroku Enables Dovetail to Deliver (and Fund) Scalable Solutions for High-Growth Startups

Dovetail is an Australia–New Zealand hybrid agency and investment fund that builds, launches, and sometimes invests in early-stage startups. Facing the dual industry challenges of limited funding and scarce engineering talent — plus the administrative burden of managing bespoke tech stacks for many clients over the long term — Dovetail needed a repeatable, low-ops platform to move MVPs to production quickly and smoothly onboard client teams.

Dovetail standardized on Heroku as its core deployment platform, using Heroku Review Apps, GitHub integration, managed Postgres/Redis, and add‑ons for error reporting and log analysis to minimize DevOps work and enable rapid testing, scaling, and regional deployments. The approach let Dovetail rebuild a fintech backend to support 30x growth while maintaining 99.999% uptime, accelerate time-to-market, support global expansion, and allow small teams to efficiently manage multiple large projects.

Dovetail

Nick Frandsen

Co-Founder & Managing Partner