Case Study: Soylent achieves a scalable, future-proof e-commerce platform with Heroku

Food Innovator Puts Heroku at the Heart of their Modern eCommerce Stack

Soylent by Rosa Foods makes a nutritionally complete drink powder that delivers a day’s nutrition for about $3 and has rapidly grown since its 2013 founding. As subscriptions and demand scaled, the engineering team needed to move away from off‑the‑shelf tools to a future‑proof, scalable e‑commerce platform that would support rapid iteration, large volumes of transactions and better internal processes.

They rebuilt their stack on Heroku using Python/Django, Heroku Postgres (plus Mongo), Fastly/S3, Celery with RabbitMQ (CloudAMQP), and a Docker‑based dev workflow with CI/CD and monitoring add‑ons. The platform eliminated much server management overhead, sped feature rollout and onboarding, enabled company‑wide data access via Dataclips, and reliably supports subscriptions, fulfillment and high traffic as the business scales.

Soylent

John Coogan

Co-Founder & CTO