Case Study: ElectricSMS improves customer retention and accelerates time-to-market with Heroku

ElectricSMS Keeps E-Commerce Subscribers Happier with Brands, One Message at a Time

ElectricSMS is a subscription‑management platform that helps e‑commerce businesses reduce churn by providing transparent, automated SMS communication throughout the subscription lifecycle. Faced with two common pain points for small subscription retailers—time‑consuming customer queries and not knowing a subscriber was unhappy until they cancel—AE Studio launched ElectricSMS to give merchants an easy, high‑engagement way to confirm orders, offer skips or changes, and resolve routine issues before they lead to cancellations.

Built as a Ruby on Rails app on Heroku and integrated with Shopify and Twilio, ElectricSMS was prototyped in a weekend and commercialized within weeks; Heroku’s managed services (Postgres, Redis, scaling, and add‑ons) let a single developer focus on product improvements instead of DevOps. The result: faster iteration, automated front‑line support that saves owners hours, higher subscriber responsiveness (SMS responses are reported as 13× email), reduced churn, and increased monthly recurring revenue for customers.

ElectricSMS

Wesley Magness

Founder