Case Study: Align Technology achieves faster updates and scalable consumer apps with Heroku

Align Technology Brings the Invisalign Brand Web Portfolio of Apps to Heroku

Align Technology, the global maker of the Invisalign system and 3D dental scanning products, ran multiple consumer-facing sites and apps (including the Invisalign Smile Assessment) that receive thousands of visits monthly and require frequent, sometimes daily, updates. The pace and scale of changes made it difficult for business teams and developers to deploy updates quickly and manage infrastructure overhead.

After evaluating IaaS and PaaS options, Align chose Heroku’s managed PaaS so teams could focus on apps rather than servers. Heroku’s managed platform, fast scalability and ecosystem of 150+ add-ons improved maintenance and deployment, sped up iterations, and enabled global scaling of Invisalign.com and other apps—allowing Align to deliver content and features to prospective patients more quickly.

Align Technology

Leela Parvathaneni

Director of Customer-Facing Applications