Case Study: AE Studio scales a celebrity merchandise flash sale to millions in 48 hours with Heroku

AE Studio Delivers Customizable Celebrity Merchandise at Massive Scale — All on Heroku

AE Studio, a Los Angeles–based digital product agency, was engaged by Best Apps to build a customizable merchandise platform for a high‑profile celebrity flash sale. The team faced a tight two‑week deadline and an unknown but potentially massive traffic spike during a 48‑hour event, with no room for failure and limited time for traditional DevOps preparation.

AE Studio built the site on Heroku using CI/CD, Heroku Postgres and Redis, add‑ons like Papertrail, and extensive load testing to tune dynos and troubleshoot via logs. The platform scaled in real time during the event, delivering 4.6 million page views, nearly a million unique visitors, thousands of orders, and zero downtime—proving the solution’s reliability and readiness for future high‑visibility launches.

AE Studio

Greg Buckner

Partner & Technical Lead