Case Study: BZB UAS improves forest management with eForest UX/UI and visual identity by hero/dot

BZB UAS detects diseased trees with 85% effectiveness using HeroDOT

BZB UAS, a Polish start-up, engaged HeroDOT to create a modern visual identity and UX/UI for its eForest web application. The challenge was to design a branding and interface that effectively communicated the app's innovative AI-driven approach to forest management while being user-friendly for its primary audience of non-technical foresters.

HeroDOT developed two distinct visual identity propositions, blending natural and technological elements, and selected one to apply to the eForest web app and a marketing landing page. The solution provided an intuitive interface for complex data analysis. The results were highly successful, with the app managing 46 forests, conducting 430,000 forest inventories, achieving 85% effectiveness in detecting diseased trees, and localizing 62,000 trees with parasites.

BZB UAS