Case Study: Lease Crutcher Lewis achieves stronger recruitment and client engagement with Hero Creative video strategy

Lease Crutcher Lewis uses Hero Creative videos for 4 years to boost recruitment and client development

Lease Crutcher Lewis, a Seattle-based national construction company, worked with Hero Creative to develop a marketing video for client development and new team member acquisition. Their initial challenge was creating a single "About Us" video, but after discovery, the need shifted to a more targeted approach to effectively reach these two distinct audiences.

Hero Creative conducted extensive company discovery, including interviewing 20 employees, to identify core values and develop targeted demographics. They then produced two separate videos: one for client development and another for new team member recruitment. The solution was highly successful; both videos have been in use for four years, with the recruitment video aiding college outreach and the main video used extensively internally and externally. Lease Crutcher Lewis management deemed the videos groundbreaking for construction industry marketing.

Lease Crutcher Lewis