Case Study: JPI achieves a future-ready brand and redesigned website with Hero Creative

JPI refreshes its brand for 30+ years of growth with Hero Creative

JPI, a best-in-class multi-family investment, construction, and development firm, partnered with Hero Creative to elevate its brand identity for the future. The challenge was to realign the brand with JPI's future vision while leaving its core identity intact, requiring a multi-dimensional approach that included a new graphics package, photography, video commercials, and a complete website redesign.

In partnership with Middle of Six, Hero Creative implemented a solution that involved analytical data analysis and rethinking user flow. The vendor delivered a timeless brand expression, thoughtful and usable assets, and a new vision for JPI's identity through a next-level graphics package, new photography, company video commercials, and a completely redesigned website.

JPI