Case Study: Angel City FC boosts fan engagement with Hermitcrabs’ HubSpot-powered website revamp

Angel City Football Club boosts fan engagement with Hermitcrabs and 300%+ database growth

Angel City Football Club (ACFC), a professional women's soccer team, faced challenges with an outdated website that had a cluttered content hierarchy, limited fan engagement, and a poor mobile experience. Their digital presence failed to reflect their modern brand and effectively connect fans with tickets, memberships, and community initiatives. Hermitcrabs partnered with ACFC to address these issues.

Hermitcrabs designed and developed a new, high-performance website powered by HubSpot CMS. The solution featured a modern design, streamlined navigation, and clear calls-to-action for key fan engagements. This revamp resulted in a stronger brand presence and significantly improved fan engagement, including over 300% growth in their fan database and approximately 350 new fan signups per week.

Angel City Football Club (acfc)