Case Study: The Conexus Group boosts candidate engagement with Herefish by Bullhorn

With Herefish, Conexus Automates Engagement to Create a Reliable Source of Candidates

The Conexus Group, a London-based company made up of five brands across consulting, staffing, and training, needed a better way to work through a long-standing ATS filled with dormant, incomplete, and outdated candidate records. Recruiters were struggling to re-engage talent manually, and many candidates were being lost after just six to 12 months. To solve this, the company turned to Herefish by Bullhorn for recruitment marketing automation.

Using Herefish by Bullhorn, Conexus automated candidate engagement campaigns to re-engage lapsed talent, keep new applicants warm, and prompt consultants at the right moments in the hiring process. The results were immediate: emails to inactive candidates generated an average 10% response rate, driving hundreds of interactions per month, while a campaign to capture missed new leads reached a 97% success rate after month one.

The Conexus Group

Will Sawney

Digital Brand Manager