Case Study: ACG Resources boosts recruiting efficiency with Herefish by Bullhorn

A Herefish by Bullhorn Case Study

Preview of the ACG Resources Case Study

ACG Resources - Customer Case Study

ACG Resources, a North American recruiting firm founded by Len Adams, wanted a better way to manage a large and aging candidate database while supporting a remote, customer-centric staffing model. With more than 180,000 records accumulated over 20 years, the team struggled to keep its ATS current, often relying on manual cleanup to deal with outdated, duplicated, or incomplete candidate information.

Using Herefish by Bullhorn alongside Bullhorn, ACG Resources automated ATS maintenance, candidate engagement, and key recruiting workflows such as outreach marketing, follow-up emails, interview reminders, and birthday messages. The results were significant: in under a year, ACG automated 352,000 contacts, grew to 45,000 active contacts in the ATS, and saw strong open and click rates, along with new business, reactivated clients, and improved placement efficiency.


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ACG Resources

Len Adams

Founder


Herefish by Bullhorn

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