Case Study: Rare Tea Company boosts conversions and halves CPC with Herdify

Rare Tea Company - Customer Case Study

The Rare Tea Company, an independent tea retailer, struggled with unsustainable costs and low traction for non-branded keywords in a crowded market. Their challenge was to find a profitable way to compete with larger brands on Google Ads without overpaying for clicks. They partnered with Herdify to address this.

Herdify's strategy used real-world data to identify geographic hotspots where people were talking about the brand. By concentrating their ad spend only on non-branded keywords in these specific locations, the Rare Tea Company halved its CPC, more than doubled its conversion rate and ROAS, and achieved its best-ever results for non-branded keyword rankings.

Rare Tea Company

James Robinson

Ecommerce Manager