Case Study: Perrys cuts acquisition costs by 9x and boosts new customer rates with Herdify

Perrys - Customer Case Study

Perrys, a UK car dealer group, faced increasing customer acquisition costs and challenges in harnessing the power of genuine word-of-mouth recommendations. The company partnered with Herdify to apply its community detection insights and better understand where real-world advocacy was driving customer footfall.

By using Herdify's service to identify and target these community hotspot areas with digital marketing, Perrys successfully transformed its customer acquisition. The results were significant: acquiring customers through this method was 9 times cheaper, and 56% of all new customers came from these targeted community locations.

Perrys

Louise Bradbury

Head of Digital & CRM