Case Study: Pepper Sq boosts revenue and brand awareness with Herdify

Pepper Sq - Customer Case Study

Pepper Sq, a bespoke furniture business, faced challenges with inefficient ad spend and high customer acquisition costs while competing against larger retailers. Their high-end products required a longer customer consideration process, and their generic Google ads were yielding inconsistent results by targeting the same audiences as their competitors. They turned to Herdify to identify and leverage their real-world communities.

Using Herdify’s community data insights, Pepper Sq redirected its advertising spend towards areas with strong word-of-mouth recommendations. This strategy significantly improved their marketing efficiency. The results were substantial: 82% of trial revenue came from these community areas, delivering a return of £7.60 for every £1 spent. Herdify’s solution helped Pepper Sq drastically improve its cost-per-acquisition, reduce variability, and increase brand awareness.

Pepper Sq

Oxana Yanushkovskaya

CEO and Founder