Case Study: Outdoor & Cycle Concepts boosts ROAS and conversions with Herdify

Outdoor & Cycle Concepts - Customer Case Study

outdoor & cycle concepts, the parent company of several outdoor retail brands, wanted to grow community advocacy and word-of-mouth to increase sales and brand recognition. To meet this challenge, they collaborated with Herdify to gain behavioural insights and improve their online marketing targeting.

Working with Herdify, outdoor & cycle concepts applied the vendor's behavioural segmentation data to their Google Performance Max campaigns. This solution led to impressive results, including a 20% increase in ad clickthrough rates, a 9% increase in conversion rates, a 3% decrease in cost per acquisition, and an uplift in return on ad spend of up to 25%.

Outdoor & Cycle Concepts

Rob Hopkins

Head of Digital