Case Study: musicMagpie achieves 20% lower customer acquisition costs with Herdify

musicMagpie - Customer Case Study

musicMagpie was experiencing variable and inconsistent results from its digital ad spending. The company sought to improve traction for a new product launch and find an effective way to compete with competitors who had larger budgets. To address this challenge, musicMagpie engaged with Herdify to leverage its community data and targeting capabilities.

Herdify implemented an experimentation roadmap using its data to identify communities with a strong propensity for customer action. This approach, rooted in behavioral science and herd mentality, was applied to musicMagpie's digital advertising. The solution successfully reduced customer acquisition costs by 20% and generated incremental revenue of six times the monthly cost of working with Herdify.

musicMagpie

Steve King

Group Head of Marketing