Case Study: Join The Dots achieves smarter targeting and higher ROI with Herdify

Join The Dots Smarter Targeting for Maximum Impact

Join The Dots, an independent media agency, partnered with the vendor Herdify to better help its clients reach the right audiences and reduce media wastage. Their challenge was to move beyond traditional demographic-based targeting for campaigns, such as increasing door drop response rates for Abel & Cole and finding new donors for charities like the RSPCA and KSS Air Ambulance.

The solution implemented by Herdify involved using its behavioural science targeting and Herdify Areas to identify high-value communities based on real-world behaviour. This data was layered over Join The Dots' existing models for precision targeting. The results were significant, including a 164% increase in response rates and a 78% lower cost per acquisition for Abel & Cole, and a 24% increase in donor response rates for the RSPCA, demonstrating Herdify's impactful approach.

Join The Dots

Ben Briggs

Managing Partner for Communications Planning, Culture & Impact