Case Study: Abel & Cole boosts door drop response with Herdify

How word of mouth community hotspots turned neighbour talk into measurable growth

Abel & Cole was facing rising customer acquisition costs and reduced impact from traditional media. Their challenge was to find more efficient ways to reach the right customers rather than just increasing their advertising spend. They partnered with the vendor Herdify and used its Behavioural Segmentation Engine to tackle this issue.

Herdify's solution was to analyse data to identify specific postcode clusters where word-of-mouth advocacy for Abel & Cole was already strongest. By targeting their door drop campaigns directly into these communities, Abel & Cole achieved a 164% improvement in response rates. The campaign also resulted in a 6.8% higher average order value and decreased the number of purchases needed for a positive customer acquisition cost by 30%.

Abel & Cole