Case Study: Ella’s Kitchen achieves 102% more signups with Herdify

How Ella’s Kitchen leveraged peer influence amongst parents to increase care programme signups, leading to 102% more signups compared to the test average

Ella's Kitchen, a leader in children's food, faced a highly competitive market and rising customer acquisition costs. The company needed a new and effective way to reach and nurture new parents for its "Ella's Friends" care programme while improving its cost-per-acquisition (CPA) targets on Meta. To address this challenge, they partnered with the vendor Herdify.

Herdify implemented its behavioural science-powered insights platform to analyze data and identify communities where peer influence was strongest. This allowed Ella's Kitchen to run targeted advertising to these "herds," making them more susceptible to its message. The solution from Herdify led to a 102% increase in care programme signups compared to the test average and reduced the cost to acquire each "Ella's Friend" by 6.3%.

Ella’s Kitchen

Angie Turner

Head of Marketing