Case Study: RSPCA increases donations by 23% with Herdify

Finding More Donors Without Wasting a Penny

The RSPCA, the UK's leading animal welfare charity, faced the challenge of rising fundraising costs and falling donations. To find new supporters without wasting its limited budget, the charity and its media agency, Join the Dots, turned to the vendor Herdify and its behavioural science approach.

Herdify used its BESeen™ product to analyze RSPCA's data and map areas with strong community influence. This allowed for a targeted campaign that resulted in a 24% increase in response rates and a 23% overall increase in donations, proving Herdify's method of targeting social networks was more effective than traditional approaches.

RSPCA

Megan Baker

Marketing Manager