Case Study: Diamond Whites reduces customer acquisition costs with Herdify

Diamond Whites - Customer Case Study

Diamond Whites, Europe's leading invisible aligner and teeth whitening brand, was spending heavily on digital ads without clear performance data. They needed a way to harness the power of their word-of-mouth referrals and user-generated content to target their marketing budget more efficiently and simplify logistics for their physical dentistry locations.

Using Herdify's AI technology to detect offline word-of-mouth and identify areas of strong brand advocacy, they redirected their social media advertising. This solution from Herdify allowed them to target communities where customers had already been exposed to recommendations. The results were significant: 56% of sales came from Herdify areas using less than 5% of their ad spend, achieving a 95% reduction in customer acquisition costs and covering Herdify's annual cost 12.5 times over in the first month.

Diamond Whites

Ben Reed

Chief Executive Officer