Case Study: Axel Arigato achieves a 6% revenue uplift with Herdify

Axel Arigato - Customer Case Study

Axel Arigato, a people-powered lifestyle brand, understood the importance of community for growth but struggled to locate its offline community hotspots and convert that presence into online sales. Their Google Ads spending showed variable results, so they turned to Herdify to solve this challenge.

Using Herdify's recommendations, Axel Arigato precision-targeted its Google Ads spend in areas identified as having strong community exposure to the brand. This strategy generated a 6% uplift in revenue, with customer acquisition costs being 110x cheaper in Herdify-recommended areas. The cost of using Herdify was only 3.4% of the additional revenue generated by the campaign.

Axel Arigato